Williams Diamond Center

Williams Diamond Center of Eau Claire consistently delivers an outstanding experience. Teva, Mel, and the entire team are incredibly knowledgeable, friendly, and easy to work with. They genuinely help their clients and take the time to explain the process, making both selling and purchasing jewelry simple and stress-free. Pricing is respectful and fair, and the service is always professional without feeling pressured. You can tell they truly care about their customers and their craft. We trust them completely and will absolutely be returning again and again. Greg and Erin Swoboda

A cautionary tale: Their sign says we buy gold all day. I asked them for an offer on a 10kt gold men’s class ring. They offered $192. I rejected their offer and immediately FedExed the ring for free to Express Gold Cash and was paid $502.50. Luckily I weighed the ring and did a rough calculation of the value of the gold before I talked to Williams so I knew their offer was ridiculous. Williams offering $192 for gold that was worth $502.50 to another buyer I feel is definitely not the action of a trustworthy business. Williams low appraisal focused on the item being personalized and a scratch so such a low value. I was thinking an honest appraisal would be focused on the gold weight, market value and the percentage they pay out so that they can make a fair profit. I’m sad I couldn’t keep my business local and be treated fairly. I’ll post a picture that has both offers so I can’t be accused of exaggerating.